Digital Experience Manager
1 day ago
We are seeking a skilled and experienced Digital Content & Marketing Specialist to lead our online content, elevate our digital presence, and drive measurable growth across platforms. This role is responsible for managing all content across digital platforms — including copy, imagery, video, voice, editing, uploading, and reporting.
This individual will create compelling and trend-driven content that reflects the brand and resonates with our audience. They will also monitor media, social, and pop culture for trending wedding, entertainment, and lifestyle stories relevant to our community.
The successful candidate will drive traffic and engagement using SEO, SEM, email marketing, affiliates, and social strategies. They will optimise the online customer journey to increase conversion through content and personalisation.
Additionally, they will conduct in-depth traffic analysis and research to uncover new opportunities for content growth beyond search. They will collaborate with our broad network of stakeholders — including influencers, industry experts, and business partners.
This role requires a strong understanding of long customer journeys and community building. The ideal candidate will have 3+ years' experience in a similar role within a digital, content, or lifestyle/weddings company.
Key responsibilities include:
- Manage all content across digital platforms — including copy, imagery, video, voice, editing, uploading, and reporting.
- Create compelling and trend-driven content that reflects the brand and resonates with the WW audience.
- Monitor media, social, and pop culture for trending wedding, entertainment, and lifestyle stories relevant to our community.
- Drive traffic and engagement using SEO, SEM, email marketing, affiliates, and social strategies.
- Optimise the online customer journey to increase conversion through content and personalisation.
- Conduct in-depth traffic analysis and research to uncover new opportunities for content growth beyond search.
- Collaborate with our broad network of stakeholders — including influencers, industry experts, and business partners.
- Manage the site during promotional and seasonal campaigns, ensuring content is on-brand and timely.
- Continually refine strategies to improve digital experiences and community engagement.
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