
Digital Marketing Strategist
2 days ago
We are seeking a digital marketing specialist to elevate our brand and drive growth. This role blends digital marketing execution with brand design ownership.
Key Responsibilities- Deliver high-quality content, execute campaigns, and analyze performance.
The ideal candidate will have experience in HubSpot, campaign setup, workflows, and analytics, as well as strong skills in Canva and Adobe/InDesign tools.
Required Skills and QualificationsThis specialist should be organized, proactive, and outcome-focused, with high standards for quality, accuracy, and brand alignment.
They must also be confident communicators, both written and visual.
Responsibilities- Deliver 2 high-quality newsletters per month (the company for clients, PI Digest for leads).
- Build and optimize HubSpot campaigns, workflows, forms, and landing pages.
- Report on performance (open rate, CTR, subscriber growth).
- Create and publish a minimum of 8 social posts per month (mix of Alicia thought leadership + the company for client's brand content).
- Collaborate with the video editor on video posts.
- Write, format, and publish 1 blog each month to the website.
- Produce 1 case study each month with the input of the delivery team.
- Deliver 6–12 creative assets per month (ads, carousels, slide decks, workbooks, PDFs, merchandise, etc.).
- Maintain Red Wolf's brand asset library and ensure all visuals are high-quality and aligned.
- Create sales enablement collateral (pitch decks, proposals, one-pagers).
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