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Brand Marketing Strategist

2 weeks ago

Paranaque City, Calabarzon, Philippines Fourtify Inc Full time

**Job Summary:**

We are seeking a highly skilled Brand Marketing Strategist to join our team at Fourtify Inc. As a key member of our marketing department, you will be responsible for developing and executing marketing campaigns that drive brand awareness and sales.

Key Responsibilities:

  • Marketing Calendar Management: Develop and oversee the marketing calendar to ensure alignment with brand strategies and sales goals.
  • Product Bundles & Promotions: Design and implement promotional campaigns and product bundles to drive sales, collaborating with sales and supply chain teams for successful execution.
  • Activations & Events: Plan and execute brand activations and customer-facing events, partnering with distributors and retailers for smooth execution.
  • Community Engagement & Partnerships: Build initiatives like influencer collaborations and CSR campaigns to foster brand loyalty, developing strategic partnerships to expand brand reach.
  • Collaboration & Coordination: Work with sales, operations, and procurement teams to align marketing activities, coordinating with external agencies and vendors for campaign execution.
  • Performance Monitoring & Reporting: Track and analyze campaign effectiveness, providing reports and insights, proposing improvements based on data and trends.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 1 year of experience in brand management or marketing (FMCG experience a plus).
  • Proven experience in executing marketing campaigns and managing projects.
  • Proficiency in digital marketing tools, social media, and analytics software.
  • Strong creative, strategic thinking, and organizational skills.
  • Fresh Graduates are welcome to apply.