Senior Digital Marketing Professional

9 hours ago

Manila, National Capital Region, Philippines beBeeDigitalMarketing Full time ₱4,000,000 - ₱8,000,000
Job Description

We are seeking a senior-level digital marketing specialist to drive performance-driven campaigns across our portfolio of businesses. This role will own, manage, and scale digital advertising and marketing initiatives, developing integrated strategies aligned with business goals, seasonal demands, and customer segments.

  • Plan, execute, and optimize paid search, display, social, and retargeting campaigns across various platforms.
  • Develop multi-channel campaigns that drive measurable ROI.
Key Responsibilities:
  • Campaign Strategy & Management: Plan, execute, and optimise paid search, display, social, and retargeting campaigns across Google, Meta, LinkedIn, TikTok and other platforms. Develop integrated digital strategies aligned with business goals, seasonal demands, and customer segments. Build multi-channel campaigns that drive measurable ROI.
  • Analytics & Performance: Set up and manage tracking, attribution, and reporting using tools like GA4, GTM, and platform analytics. Monitor KPIs daily, analyse performance, and optimise for maximum conversion efficiency. Present data-driven insights to leadership and stakeholders.
  • Creative & Messaging Alignment: Collaborate with content and design teams to ensure ad creatives, copy, and landing pages are optimised for conversions. A/B test messaging and visuals to continuously improve campaign performance.
  • Client & Revenue Enablement: Support sales enablement by creating case studies, performance benchmarks, and client-ready campaign proposals. Work with the marketing team to develop client-facing digital ad packages and service offerings.
Required Skills & Qualifications
  • 5+ years of experience in digital marketing with proven ROI in B2C & B2B campaigns.
  • Expert knowledge in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and retargeting platforms.
  • Strong understanding of SEO/SEM, conversion rate optimisation (CRO), and marketing automation tools.
  • Adept skills in analytics tools (GA4, Google Tag Manager, Data Studio, etc.) and providing ad performance insights.
  • Experience planning and managing campaign budgets.
  • Strong communication skills for reporting, presenting, and collaborating with cross-functional teams and stakeholders.
  • Bonus: Experience in hospitality, tourism, or SaaS/tech.

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