Lead Generation and Nurturing Expert
6 days ago
Snappr Inc. is a dynamic and innovative company that's pushing the boundaries of visual content creation.
We're seeking an experienced Email Outreach Manager to join our Demand Generation Team, where you'll be responsible for building, owning, and executing our email channel. This includes ideating, testing, and scaling automated email programs to engage with our B2B audience at scale.
This is an exciting opportunity to develop and execute multi-channel campaigns that drive engagement and conversion. You'll work closely with our Product Marketing Managers (PMMs) and Sales teams to nail messaging and leverage performance data to inform decisions.
The ideal candidate will have 5+ years of cold-outbound-email/CRM marketing experience, including experience with SaaS or subscription-based services. Experience with dual SLG & PLG motions and both B2B and B2C marketing is a plus.
You'll need to have excellent writing and communication skills, strong problem-solving capabilities, and a robust analytical approach. Deep technical knowledge of email best practices, including deliverability, domain/mailbox configuration, verification, and BDR-style copywriting, is also essential.
As an Email Outreach Manager, you'll be responsible for leading the development and execution of multiple automated email programs to engage with our B2B audience at scale. You'll also build scaled+converting outbound email campaigns and manage relevant lists of prospects.
About the Role:- Ideate, test, and scale the email channel: lead the development and execution of multiple automated email programs to engage with our B2B audience at scale.
- Build scaled+converting outbound email campaigns.
- List management: source and manage relevant lists of prospects: cold/firmo, low-intent, high-intent, and opt-ins.
- Partner with PMM and Sales to nail messaging. Leverage performance data to continuously iterate and improve content and messaging.
- Scale our test & learn culture: leverage data to design sound experiments, and iterate to maximize performance. Identify strategic opportunities for growth and retention.
- Optimize our email marketing processes, including campaign development, email design, segmentation, personalization, and more.
- Build a brand-new Newsletter program.
- Ensure the success of email execution, QA, and deliverability.
- The role could evolve to manage and mentor a team of email marketing specialists.
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