Strategic Media Planner

1 day ago

Cagayan de Oro, Northern Mindanao, Philippines beBeeMarketing Full time ₱5,000,000 - ₱7,500,000
Media Buyer Role

We are seeking a forward-thinking Media Buyer to craft, execute, and optimize media strategies across traditional and digital channels.

About the Role
  • Negotiate and purchase advertising space across multiple channels—social media, programmatic, search, and traditional outlets—to maximize return on investment (ROI).
  • Design and implement media plans aligned with clinical messaging, product education, and health outcomes goals.
  • Continuously monitor campaigns; analyze metrics such as cost per acquisition (CPA), return on ad spend (ROAS), click-through rate (CTR), conversions, and optimize in real-time.
  • Bridge clinical/educational insight with marketing strategies—ensuring media placements accurately reflect product science and patient education objectives.
  • Coordinate with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards.
  • Utilize data and research to inform media decisions; apply A/B testing, segmentation, and reporting to refine targeting and creative execution.

This role is ideal for someone with a professional or academic background in health, clinical, or education fields, equipped with analytical rigor, creative agility, and a deep respect for clinical standards.

Key Requirements:

  • Proven experience in media buying and planning.
  • Strong analytical skills and attention to detail.
  • Ability to work collaboratively in a team environment.
  • Excellent communication and negotiation skills.
  • Up-to-date knowledge of industry trends and best practices.

What We Offer:

  • A dynamic and supportive work environment.
  • Ongoing training and professional development opportunities.
  • A competitive salary and benefits package.

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