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Digital Marketing Strategy Director

3 weeks ago

Paranaque City, Calabarzon, Philippines Solaire Resort Full time

Job Description

  • Develop and execute comprehensive digital marketing strategies to drive sales growth, collaborating with customers, company officials, sales teams, and advertising agencies.

  • Work closely with the Marketing Services Director to establish annual goals and objectives.

  • Evaluate layouts, advertising copy, and promotional materials for adherence to specifications.

  • Cordinate activities across departments such as sales, graphic design, media, finance, and research.

  • Analyze and negotiate advertising and sales contracts.

  • Identify and develop contacts for promotional campaigns and industry programs targeting specific buyer segments like dealers, distributors, or consumers.

  • Collect and analyze information from various sources to plan effective advertising campaigns.

  • Consult with department heads and staff to discuss topics such as contracts, media selection, or products to be advertised.

  • Provide marketing and technical guidance to internal clients.

Requirements

  • Minimum 10 years of management experience.

  • 5+ years in directing complex customer-facing fulfillment operations, multiple departments, in a digital advertising environment.

  • 3+ years relevant experience in online media trafficking.

  • Demonstrated expertise in advertising technology solutions.