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Brand Growth Specialist

2 weeks ago

Manila, National Capital Region, Philippines Tbwa ChiatDay Inc Full time

Tbwa Chiat/Day Inc is a consumer products platform that leverages technology and industry expertise to ignite growth and launch brands beyond expectations.

About the Role

The Junior Brand Manager for Walmart Ecommerce will be responsible for managing Walmart as a key digital sales channel, identifying new product opportunities, and driving strategic initiatives to optimize brand performance.

  1. Take ownership of Walmart's Profit & Loss (P&L) performance, ensuring revenue growth and profitability targets are met.
  2. Partner with multiple brand managers to produce deeper brand-level and product-level strategies that require cross-functional support from internal teams – coordinate projects with several teams in order to achieve creative revamps, SEO revamps, change PPC strategies, pricing strategies.
  3. Analyse product level data, investigate how and why product performance metrics (revenue, margin, keyword rank, TACoS, ACoS) are increasing or decreasing and take daily actions to correct or improve performance.

The ideal candidate will have strong analytical skills, collaboration skills, and business sense. Experience in managing PPC is a plus.