Digital Marketing Strategist

2 weeks ago

Taguig, National Capital Region, Philippines beBeeSearchEngineOptimizer Full time ₱2,000,000 - ₱4,000,000
Key SEO Roles

A high-impact freelance or contract opportunity awaits a skilled and proactive SEO expert to join our performance-driven digital team.

The ideal candidate will work alongside strategic and creative professionals to support cutting-edge SEO campaigns across various industries.

This role is best suited for someone with a proven track record of executing comprehensive SEO strategies from audit to implementation, leveraging user intent and business goals.

Responsibilities:

  • Initial Setup & Audits
    • Conduct thorough technical, on-page, content, and backlink profile audits to identify areas for improvement.
    • Perform competitor analysis to identify keyword gaps, backlink opportunities, and content enhancements.
    • Carry out comprehensive keyword research aligned with user intent and business goals.
    • Review historical performance data and identify key areas for enhancement.
    • Ensure accurate tracking and analytics setup.
  • On-Page SEO
    • Optimize meta data, including titles, descriptions, and headers, to enhance CTR and rankings.
    • Improve existing content for keyword integration, readability, and user experience.
    • Review and implement enhancements to meet EEAT standards.
    • Refine URL structures, optimize images and videos, and implement schema markup.
    • Develop and implement internal linking strategies.
    • Create briefs for new content, blogs, and page enhancements.
  • Technical SEO
    • Improve website speed and Core Web Vitals (CWVs) to ensure optimal user experience.
    • Ensure mobile responsiveness and optimization.
    • Optimize and submit sitemaps, manage crawl errors, and address broken links.
    • Implement canonical tags and resolve HTTPS issues.
  • Off-Page & Local SEO
    • Manage and optimize Google Business Profiles, local citations, and directory listings.
    • Ensure Name, Address, Phone (NAP) consistency across platforms.
    • Identify link-building opportunities, analyze competitors' backlink strategies.
    • Create and optimize location-specific pages and apply local schema markup.
    • Optimize content with local keyword targeting and implement enhancements to local SEO visibility.
  • Analytics, Strategy & Reporting
    • Analyze performance through Google Analytics, Search Console, and Looker Studio.
    • Identify and disavow toxic backlinks.
    • Monitor industry trends, search algorithm updates, and performance patterns.
    • Uncover and prioritize SEO barriers and high-impact opportunities.
    • Present actionable recommendations aligned with specific business goals.

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