Senior Marketing Communications Officer

2 weeks ago


Cebu City, Central Visayas, Philippines Plaza Premium Group Full time
About the Role

The Senior Marketing Communications Officer will be responsible for managing the execution of marketing communications and public relations efforts to create positive customer engagement.

The successful candidate will have excellent communication skills, be resourceful and innovative, and leverage data analytics and other forms of business intelligence to identify guest trends, market trends, and major events and activities.

Key Responsibilities
  1. Develop Marketing Strategies
  • Develop market research plans and review findings to support marketing strategy development
  • Review potential target markets for segmentation
  • Propose marketing channels to reach target customers and segments
  • Liaise with stakeholders to develop marketing strategies and plans
Manage Public Relations
  • Initiate and place personnel in local media to add awareness and prestige to the company
  • Act as an intermediary officer between the company and press to answer inquiries and obtain complimentary write-ups
  • Attend media events and anniversaries for maximum reach-out
Manage Marketing Communications
  • Develop and maintain strong relationships with Airport Authority, Tourism Board, and Travel Offices

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