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Marketing Copywriter Leader

2 weeks ago

Pasig, National Capital Region, Philippines Top Source Executive Search Full time
Job Summary

As a Senior Content Writer, you'll play a crucial role in creating compelling B2B content that drives lead generation and business growth. You'll work closely with our creative team to develop impactful content for marketing campaigns.

Key Responsibilities:
  • Create high-quality business content for digital marketing campaigns.
  • Conduct research and interviews to understand client needs and target pain points.
  • Craft compelling messaging aligned with campaign objectives.
  • Develop content across different formats and channels.
  • Work closely with content specialists, marketers, and designers.
Senior Level Responsibilities:
  • Lead content strategy development for major campaigns.
  • Mentor junior writers and provide editorial oversight.
  • Collaborate with leadership on content direction and innovation.
  • Manage client relationships and expectations.
Requirements

To excel in this role, you'll need:

  • Minimum 3-5 years of professional writing experience.
  • Bachelor's degree in Advertising, Journalism, Marketing, Communications, or related field.
  • Portfolio demonstrating engaging writing and editing skills.
  • Experience with online marketing and content marketing best practices.
  • Strong research capabilities and attention to detail.
  • Ability to work at a fast pace in a collaborative environment.