Customer Segmentation Analyst

5 days ago


Makati City, National Capital Region, Philippines Metrobank Full time

We are seeking a highly skilled Customer Segmentation Analyst to join our team at Metrobank. As a key member of the Strategic Business Analytics Department, you will be responsible for conducting portfolio studies to identify customer segments and develop targeted offers based on their needs.

About the Role:
  • You will use statistical modeling tools to analyze customer behavior and develop strategies to increase profitability.
  • Key responsibilities include handling ad-hoc requests for campaign-related MIS/reports and analysis, as well as performing post-campaign evaluation to measure success.
  • Working closely with Program Managers, you will strategize and execute campaigns to increase volume/sales.
Requirements:
  • A college graduate with a background in business, statistics, or mathematics.
  • A minimum of 3 years of work experience in a financial institution, preferably in a credit card company.
  • Strong working knowledge of SAS, Microsoft Office (Word, Excel, PowerPoint), and analytical capabilities.


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