Marketing Strategist

The Brand Gaming team plays a crucial role in attracting and acquiring potential gaming customers to the property. Their primary mission is to create interest in Solaire's gaming experience, encourage visits to the property, and convert these prospects into members of the Solaire Rewards program. Once a customer enrolls in the program, the responsibility for managing the relationship and customer lifecycle is handed over to the Casino Marketing team.

• Develop strategic marketing initiatives for mass, premium, and VIP gaming segments.
• Target non-members to increase gaming floor visits.
• Craft brand messaging, promotions, and experiences to encourage trial play.
• Collaborate with events, digital media, and PR teams for enhanced visibility.
• Design strategies and experiences to encourage sign-ups (e.g., welcome offers).
• Partner with Casino Marketing for trial play activations.
• Monitor and support each stage of the conversion funnel.

1. Brand Management

• Lead branding and marketing for new gaming products (slots, tables, ETGs, themed zones).
• Ensure launches have strong visuals, clear value propositions, and tactical support.
• Work with Gaming Operations to enhance customer-facing experiences.

2. Regional Marketing

• Develop campaigns for high-potential regional markets (e.g., Korea, Taiwan, Malaysia, Singapore, Vietnam).
• Coordinate with travel agencies and partners to build interest pre-arrival.
• Customize messaging based on market-specific behaviors in collaboration with Casino Marketing.

3. Cross-Functional Collaboration

• Collaborate with Digital, Marketing Services, PR, and Events teams.
• Aim to maximize the impact of customer acquisition campaigns.

4. Data-Driven Decision Making

• Utilize data analytics to profile potential customers and identify high-opportunity segments (e.g., lookalikes, propensity modeling).
• Track campaign effectiveness via:
• Sign-up rates
• Cost-per-acquisition
• Continuously optimize strategies based on performance and market feedback.