Strategic Marketing Planner

6 hours ago

Calamba, Calabarzon, Philippines beBeeMarketing Full time ₱600,000 - ₱1,080,000

Job Overview

We are a growth marketing firm that helps leading and emerging companies ignite revenue and brand recognition worldwide. Our vision is to be recognized as the most valued private growth marketing firm.

About Us

We offer full-service growth marketing services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Our technology analyzes businesses through first-party data to support strategic marketing planning and diligence in M&A.

A Day In The Life

The Sr. Growth Analyst audits current and prospective clients' marketing programs and crafts integrated marketing plans across channels with emphasis on social media and Google Ads. You will collaborate with channel specialists to develop strategies used by account teams and support us in acquiring new clients.

Key Responsibilities

  • Determine budget allocation by channel, medium, environment, objective, and stage in the funnel
  • Work with channel specialists to ensure channel-level strategies align with the overarching plan
  • Learn about prospective clients, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
  • Collaborate with specialists to pressure test forecasts and ensure projections align with business objectives and efficiency requirements

Requirements

  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with the larger marketing and media buying landscape
  • Familiarity with earned media channels
  • Familiarity with audience insight tools such as Global Web Index
  • Familiarity with Asana and Slack

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