Brand Manager

3 days ago

Makati City, National Capital Region, Philippines Career Professionals, Inc. Full time
Job Title: Brand Manager

At Career Professionals, Inc., we are seeking a highly skilled Brand Manager to join our team. As a Brand Manager, you will be responsible for developing and implementing optimization strategies that increase our website's search engine results rankings.

Key Responsibilities:
  • Develop SEO Strategies: Create and execute optimization strategies to improve our website's visibility and ranking on search engines.
  • Manage SEO Campaigns: Oversee the expenses of SEO campaigns, ensuring they stay within budget and meet performance expectations.
  • Collaborate with Teams: Work closely with project managers, creatives, web development, and channels teams to ensure SEO best practices are followed throughout the website content.
  • Keyword Research: Perform ongoing keyword research, discovery, and optimization for new relevant keywords to use throughout the company website and marketing materials.
  • Set Goals and Metrics: Establish measurable goals that demonstrate improvement in marketing efforts and monitor daily performance metrics with SEO tools like Google Analytics.
  • Analyze Data: Analyze digital data to draw key recommendations around digital channels to increase the visibility of managed websites.
  • Optimize Websites: Test, analyze, and optimize all managed websites to ensure they are search engine-friendly and rank higher in search results.
  • Execute Tests and Analyze Results: Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Page Optimization: Perform page optimization across our websites to ensure search results are relevant and create a positive user experience, growing website traffic, lead volume, and brand awareness.
  • Copy and Landing Page Optimization: Optimize copy and landing pages for search engine marketing.
  • Keyword Research for Products: Perform keyword research for each core product and ensure we are targeting the right keyword for each product. Optimize new product pages based on keyword research and internal linking.
  • SEO and Content Gap Analysis: Produce ranking reports, competitor analysis, and identify SEO and content gaps.
  • Campaign Ownership: Take ownership of campaigns, provide feedback, and work with the team on strategic direction and recommendations to improve ROI.
  • Digital Platform Audits: Conduct digital platform audits to ensure best practices are being used and provide actionable insights and recommendations.
  • Online Marketing Metrics:
  • Online Listings: Create and maintain online listings across e-commerce platforms.
  • Search Engine Optimization Recommendations: Research and implement search engine optimization recommendations.
  • Brand Message Consistency: Ensure that the brand message is consistent.
  • Performance Reporting: Build, maintain, and analyze weekly/monthly performance reporting to share with the team.
  • Compelling Content: Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results.
  • Additional Duties: Perform other duties as assigned by management.

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