Content Creator Specialist

1 month ago


Makati City, National Capital Region, Philippines Career Professionals, Inc. Full time
Job Description:Content Creator Specialist

Main Responsibilities:

  • Conduct in-depth research on industry-related topics to develop original content.
  • Source and present relevant news stories to the Managing Editor for approval, following a detailed analysis of press releases, competitor websites, and official government sources.
  • Write and publish news stories daily, adhering to strict publishing schedules and following journalism ethics and best practices.
  • Prepare and publish a daily email for our newsletter.
  • Occasionally reach out to individuals for comment on news stories.
  • Write and publish various types of content and copy for our clients and our company's web pages, including articles, ebooks, podcast and video scripts, and social media posts.
  • Produce marketing copy to advertise our products, writing blog posts about industry-related topics, doing research for blog ideas, and promoting our content on social media.
  • Ensure contents written reach our targets such as target audience, social shares, time on page, bounce rate, scroll depth, CTR, conversion rate, social shares, traffic, and search engine rankings.
  • Prepare a daily coverage report for the Managing Editor, outlining the day's plan, sponsor outreach targets, subscriber email details, new content ready to be published, and social media posts.

Key Skills:

  • Developing engaging content for blogs, articles, product descriptions, social media, and the company website.
  • Assisting in developing content for advertising campaigns.
  • Ensuring all content is error-free and optimized.
  • Conducting keyword research and using SEO best practices to increase traffic to the company website.
  • Creating compelling headlines and body copy that will capture the attention of the target audience.
  • Identifying customers' needs and recommending new content to address gaps in the company's current content.
  • Partnering with the SEO team to keyword optimize content without impacting readability.
  • Researching channel-specific writing techniques to adapt writing style to various channels.
  • Developing engaging, channel-appropriate marketing copy to raise brand awareness and generate leads.
  • Leveraging AI tools for various tasks.


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