Content Creator Specialist
1 month ago
Main Responsibilities:
- Conduct in-depth research on industry-related topics to develop original content.
- Source and present relevant news stories to the Managing Editor for approval, following a detailed analysis of press releases, competitor websites, and official government sources.
- Write and publish news stories daily, adhering to strict publishing schedules and following journalism ethics and best practices.
- Prepare and publish a daily email for our newsletter.
- Occasionally reach out to individuals for comment on news stories.
- Write and publish various types of content and copy for our clients and our company's web pages, including articles, ebooks, podcast and video scripts, and social media posts.
- Produce marketing copy to advertise our products, writing blog posts about industry-related topics, doing research for blog ideas, and promoting our content on social media.
- Ensure contents written reach our targets such as target audience, social shares, time on page, bounce rate, scroll depth, CTR, conversion rate, social shares, traffic, and search engine rankings.
- Prepare a daily coverage report for the Managing Editor, outlining the day's plan, sponsor outreach targets, subscriber email details, new content ready to be published, and social media posts.
Key Skills:
- Developing engaging content for blogs, articles, product descriptions, social media, and the company website.
- Assisting in developing content for advertising campaigns.
- Ensuring all content is error-free and optimized.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers' needs and recommending new content to address gaps in the company's current content.
- Partnering with the SEO team to keyword optimize content without impacting readability.
- Researching channel-specific writing techniques to adapt writing style to various channels.
- Developing engaging, channel-appropriate marketing copy to raise brand awareness and generate leads.
- Leveraging AI tools for various tasks.
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