Social Media Advertising Strategist

Social Media Ads Specialist

Join us and leverage your skills in Facebook advertising to drive brand awareness, engagement, and conversions.

• Work-from-home setup
• Day shift; stress-free work environment
• 5-day work week with a collaborative and supportive team environment

• Develop and execute comprehensive Facebook advertising strategies to achieve marketing objectives and KPIs.
• Conduct thorough audience research and develop targeted audience segments for ad campaigns.
• Create and optimize Facebook ad campaigns, including ad copy, visuals, targeting, and bidding strategies.
• Monitor ad performance, analyze key metrics, and provide regular reports to stakeholders.
• Continuously optimize campaigns based on performance data, implementing A/B testing and other tactics to improve results.
• Stay updated with industry trends and best practices in Facebook advertising, ensuring campaigns are innovative and effective.
• Collaborate with the creative team to develop engaging and visually appealing ad creatives.
• Work closely with other marketing team members to align Facebook ad campaigns with overall marketing initiatives.
• Stay informed about changes to the Facebook advertising platform, algorithm updates, and policy changes, and adapt strategies accordingly.
• Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
• Stay updated with emerging digital advertising platforms and explore new channels to diversify marketing efforts.
• Provide guidance and support to junior team members, sharing knowledge and best practices.
• Understanding the competitive landscape, differentiating factors, and devising strategies to outperform competitors.
• Proactive in staying updated with the latest FB targeting trends, algorithm changes, and industry developments.

• 2+ years in a similar role within an agency specifically in Facebook ads, LinkedIn ads and/or working in a paid social role.
• Strong understanding and passion for social media advertising.
• Must be adept with using Facebook Business Manager and proficient in the use of Facebook Ads Manager to implement, optimize and analyze campaigns.
• Able to build diverse audiences within Facebook Ads and aware of the Facebook pixel and how this is used.
• Able to develop and implement paid strategies for clients across many industries that will result in a positive ROI.
• Great at communicating campaign performance and insights to the team.
• Focused on doing the absolute best for our clients and helping them grow their business.
• A natural ability to multitask & project manage.
• The ability to analyze & optimize your clients' results and work to create and hit goals and targets.
• Natural leadership flair and passion for spreading paid social knowledge.
• You are passionate about social media advertising.
• Strong written and verbal communication skills for team interaction and reporting.
• Ability to work independently and as part of a team, effectively managing multiple projects and priorities.
• Problem-solving mindset and ability to recommend strategies that will generate a positive ROI.
• Strategic thinking to identify gaps and opportunities in the market.

• Healthy, conducive work environment.
• Competitive salary.
• HMO.
• Lots of opportunities to enhance your skills, acquire new experiences, work among experts, and grow your career.
• Exposure to world-class, high-level management from local and international direct supervisors.
• Opportunities for Promotion.
• Complete Government Mandated Benefits.