Product Marketing Manager
7 days ago
About the Role
Trends Group, Inc. is looking for a Product Marketing Manager - IT Sector to drive the development and execution of marketing strategies for our IT products and solutions.
Key Responsibilities
- Market Research & Competitive Analysis: Conduct research on market trends, customer needs, and competitor offerings to support product positioning and messaging.
- Product Positioning & Messaging: Assist in developing clear and compelling product messaging that aligns with customer pain points and industry trends.
- Content Development: Create product-related content, including blog posts, case studies, product brochures, website copy, and email campaigns.
- Sales Enablement: Develop and maintain sales collateral, presentations, and training materials to support the sales team.
Qualifications
The ideal candidate will have a Bachelor's degree in Marketing, Business, Communications, or a related field, and at least 1-3 years of experience in product marketing, digital marketing, or a related role (IT or software industry experience preferred).
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