Marketing Strategist

4 days ago


Quezon City, National Capital Region, Philippines Happy Skin Full time
Job Description

We are seeking a highly skilled Brand Manager to join our team at Happy Skin. As a Brand Manager, you will be responsible for leading the development and execution of marketing strategies that drive brand awareness and sales.

Duties and Responsibilities:

  • Meet with stakeholders to determine brand objectives and strategies.
  • Analyze industry, competition, and market trends to identify opportunities and challenges.
  • Develop and execute marketing initiatives, including campaigns, events, sponsorships, social media, and corporate social responsibility programs.
  • Build brand awareness and increase brand value and profitability through creative and effective marketing strategies.
  • Oversee the production of advertisements, promotional materials, and campaigns, both online and offline.
  • Manage the brand's social media accounts, website, and public relations channels to create consumer demand and shape the direction and perception of the brand.
  • Design and conduct marketing ideation sessions to refresh and energize campaign design, making each campaign captivating, convincing, and engaging.
  • Lead marketing campaigns cross-functionally, working closely with Creative, Sales, and Operations teams, to ensure effective delivery and brand alignment.
  • Research, develop, and implement new and effective marketing strategies for integrated product and brand awareness campaigns, and always-on brand building initiatives.
Requirements

To succeed as a Brand Manager at Happy Skin, you will need:

  • A graduate degree in any four-year course, preferably with a major in Business or Marketing.
  • At least 7 years of solid experience in Brand Management, with a background in the FMCG or Retail industry being an advantage.
  • At least 3 years of experience in supervisory or assistant managerial roles.
  • Excellent leadership, project management, communication (both oral and written), and interpersonal skills.
  • The ability to collaborate well with cross-functional teams.
  • Willingness to work in Quezon City.


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