Marketing Strategist
4 days ago
We are seeking a highly skilled Brand Manager to join our team at Happy Skin. As a Brand Manager, you will be responsible for leading the development and execution of marketing strategies that drive brand awareness and sales.
Duties and Responsibilities:
- Meet with stakeholders to determine brand objectives and strategies.
- Analyze industry, competition, and market trends to identify opportunities and challenges.
- Develop and execute marketing initiatives, including campaigns, events, sponsorships, social media, and corporate social responsibility programs.
- Build brand awareness and increase brand value and profitability through creative and effective marketing strategies.
- Oversee the production of advertisements, promotional materials, and campaigns, both online and offline.
- Manage the brand's social media accounts, website, and public relations channels to create consumer demand and shape the direction and perception of the brand.
- Design and conduct marketing ideation sessions to refresh and energize campaign design, making each campaign captivating, convincing, and engaging.
- Lead marketing campaigns cross-functionally, working closely with Creative, Sales, and Operations teams, to ensure effective delivery and brand alignment.
- Research, develop, and implement new and effective marketing strategies for integrated product and brand awareness campaigns, and always-on brand building initiatives.
To succeed as a Brand Manager at Happy Skin, you will need:
- A graduate degree in any four-year course, preferably with a major in Business or Marketing.
- At least 7 years of solid experience in Brand Management, with a background in the FMCG or Retail industry being an advantage.
- At least 3 years of experience in supervisory or assistant managerial roles.
- Excellent leadership, project management, communication (both oral and written), and interpersonal skills.
- The ability to collaborate well with cross-functional teams.
- Willingness to work in Quezon City.
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