Brand Voice Strategist

1 week ago


Manila, National Capital Region, Philippines iCXeed Philippines Inc. Full time
Job Description:

We are on a mission to bring comfort and empowerment to individuals navigating their aged care journey. As our Marketing & Communications Lead, you will elevate our brand voice, develop powerful content, and drive impactful marketing campaigns that connect with families and providers alike.

Key Responsibilities:
  • Content Creation: Write clear, professional, and engaging content across multiple brands and platforms. Ensure all content aligns with brand tone, voice, and guidelines.
  • Email & SMS Campaign Management: Manage weekly eDMs, email automations, and SMS communications. Create compelling subject lines, calls-to-action, and personalised content. Monitor campaign performance metrics and optimise for engagement and conversions.
  • Marketing Support & Partnerships: Collaborate with external partners, PR consultants, influencers, and affiliates. Manage creative briefs and coordinate with design consultants to deliver high-quality marketing assets.

Qualifications:

  • Exceptional copywriting and proofreading skills, with strong attention to detail and a command of language.
  • A creative and strategic thinker with a passion for storytelling and brand voice development.
  • Solid understanding of SEO best practices and their application in content creation.
  • Proven experience in email marketing, SMS platforms (preferably ActiveCampaign), and electronic direct mail (EDM).
  • Proficiency in graphic design tools (Adobe Creative Cloud experience highly regarded).
  • A proactive, resourceful, and solutions-focused mindset.
  • Strong organisational and time management skills, with the ability to manage multiple projects simultaneously.
  • A positive, energetic attitude with a collaborative approach and commitment to delivering results.


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