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Content Creation and Community Engagement Lead
2 weeks ago
Job Requirements:
We are seeking a Content Creation and Community Engagement Lead to join our team at Hebe Beauty Philippines. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our brand's marketing objectives and identity.
About the Role:
- Develop a content creation strategy that drives engagement and conversion among our target audience.
- Create and schedule content for Instagram and TikTok using a content calendar, ensuring consistency and relevance.
- Collaborate with our creative team to design engaging content in various formats specific to each platform.
- Stay updated on social media trends and adjust content accordingly to stay ahead of the competition.
- Oversee and direct editors, ensuring tasks are completed efficiently and effectively.
- Provide timely and professional responses to follower inquiries, fostering a strong brand reputation.
- Analyze social media data to assess campaign performance and make data-driven decisions to optimize our strategy.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- At least 2 years of experience in social media management, preferably in the beauty or wellness industry.
- Excellent communication and leadership skills.
- Strong passion for the beauty and wellness industry.