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Strategic Marketing Lead

2 weeks ago


Manila, National Capital Region, Philippines Federal Land, Inc. Full time
Job Overview:

We are looking for a skilled Strategic Marketing Lead to join our team at Federal Land, Inc.

The successful candidate will be responsible for leading the development and execution of marketing strategies that drive brand awareness, sales growth, and revenue objectives.

This role requires a strong understanding of marketing principles, excellent leadership skills, and the ability to work collaboratively with cross-functional teams.

Key Responsibilities:

  • Develop and execute marketing plans that align with the brand's strategic goals and objectives.
  • Craft engaging campaigns that highlight the story, identity, and benefits of the brand.
  • Work with cross-functional teams to refine and implement brand strategies that strengthen the brand's equity.
  • Monitor market trends, consumer behavior, and competitors' activities to identify opportunities or key issues.

Requirements:

  • Bachelor's/College Degree in Marketing or equivalent.
  • Results-driven, leadership, highly creative, and strategic thinking skills.
  • At least 3 years of working experience in the related field is required.