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Digital Media Activation Specialist

1 week ago

Manila, National Capital Region, Philippines Lazada Full time
Job Description

We are seeking a Digital Media Specialist to join our expanding team. As a key member of our media team, you will be responsible for developing and contributing to media strategy, breaking down complex media briefs, and building media plans that address marketing objectives.

  • Able to actively develop and contribute to media strategy along with the ability to breakdown complex media briefs and build media plans that can address the marketing objectives.
  • Set relevant KPIs for media campaigns and work with wider team to contribute to Brand KPIs.
  • Oversee day-to-day operations of the digital campaigns (across Facebook & YouTube), upholding the standards of platform operational excellence.
  • Oversee the delivery of creative assets, ad copies and other relevant campaign information in preparation for campaign launch from internal teams.
  • Analyze media performance data, track KPIs, and optimize campaigns to maximize ROI and achieve business objectives.
  • Stay updated on industry trends, emerging media channels, and technologies to inform innovative marketing approaches.
  • Provide regular reports on campaign performance, insights, and recommendations for future improvements.
  • Safeguard process and quality control for all campaigns to ensure perfect delivery.
  • Effective and comprehensive cross-department coordination to ensure the smooth landing of the marketing initiative from regional with efficiency.
  • Maintain strong relationships with key stakeholders, including internal teams, agencies, and media partners to ensure seamless campaign execution.

Qualifications and Skills:

  • Minimum of 3 years of experience in media planning and buying, preferably in a digital marketing environment.
  • Solid understanding of media channels, including SEM, Self-Serve platforms, display advertising, social media, and programmatic buying.
  • Track record of running successful digital campaigns, establishing brand awareness, driving reach and optimizing towards media KPIs.
  • Strong analytical skills to interpret data, identify trends, and make data-driven decisions.
  • Able to work independently and also a good team player, share the company core value and commit to meet the deadlines under time constraints.
  • Highly adaptable to changes in strategy, direction that have an immediate impact on the business.
  • Strong attention to detail and maintaining accuracy in all aspects is critical for success in this role.
  • Strong communication skills, with a strong team spirit and can-do attitude.
  • Business proficiency in English.