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Creative Brand Developer

3 weeks ago

Pasig, National Capital Region, Philippines B Coffee PH Full time

B Coffee PH: A Movement in the Making

We're a dynamic team on a mission to revolutionize the homebrewed coffee experience in the Philippines. Our vision is to become a household name, synonymous with quality coffee and memorable experiences.

Marketing Manager Position:

This role will be responsible for leading our marketing efforts, driving brand growth, and building a loyal community of customers. You'll work closely with our sales, product development, and customer experience teams to ensure a seamless brand experience.

Responsibilities:

  • Develop and execute a brand strategy that drives business growth and brand awareness.
  • Lead end-to-end marketing campaigns, from ideation to execution, across digital, social, influencer, and offline channels.
  • Craft compelling brand storytelling that builds emotional connections with consumers.
  • Drive engagement and brand advocacy through community building, collaborations, and experiential marketing.
  • Oversee content creation, ensuring consistency in brand messaging, aesthetics, and tone of voice.
  • Identify and leverage cultural trends, partnerships, and media opportunities to enhance brand relevance.
  • Manage performance marketing initiatives to drive customer acquisition and retention.
  • Collaborate with cross-functional teams to ensure a seamless brand experience.
  • Analyze campaign performance and market trends to optimize marketing strategies and spend.

Requirements:

  • 3-5 years of experience in brand marketing, preferably in consumer goods, lifestyle, or F&B industries.
  • Proven track record of building and growing brands with strong community engagement.
  • Exceptional storytelling, copywriting, and communication skills.
  • Highly creative with a strong sense of aesthetics, branding, and design.
  • Experience in digital marketing, influencer marketing, and social media strategy.
  • Passion for coffee, culture, and creating meaningful consumer experiences.
  • Entrepreneurial mindset—comfortable working in a fast-paced, high-growth environment.