Senior Marketing Communications Specialist

5 days ago


Manila, National Capital Region, Philippines Dexterton Corporation Full time

The Dexterton Corporation is seeking a highly experienced Senior Marketing Communications Specialist to join our marketing team. As a key member of our team, you will be responsible for developing and executing comprehensive marketing communications strategies that enhance brand awareness, drive customer engagement, and support business growth.

Key Responsibilities:
  • Marketing Communications Strategy & Execution
    • Develop and execute marketing communications strategies that encompass all marketing services (creative design, digital, events, and merchandising) to deliver cohesive campaigns.
    • Ensure all marketing communications efforts are aligned with the brand's values, vision, and long-term goals.
    • Lead the coordination of multi-channel campaigns, ensuring timely execution and optimal resource allocation.
  • Content Creation & Distribution
    • Develop and distribute engaging content across all marketing channels, including social media, email, and blog posts.
    • Collaborate with the creative team to develop high-quality visual assets and multimedia content that resonates with our target audience.
    • Optimize content for search engines to improve website traffic and online visibility.
  • Media Relations & Outreach
    • Build and maintain relationships with media contacts, influencers, and industry experts to secure media placements and press coverage.
    • Develop and pitch compelling stories and press releases to media outlets, securing coverage and enhancing brand visibility.
    • Collaborate with the media team to track the effectiveness of media campaigns, ensuring maximum exposure and ROI.
  • Event Planning & Execution
    • Plan, coordinate, and execute events, including product launches, trade shows, webinars, and other brand-related events.
    • Ensure events are on-brand, well-executed, and meet specific business and marketing goals.
    • Manage event logistics, including vendor relationships, budgeting, and post-event analysis to measure success and gather insights for future events.
  • Team Collaboration & Communication
    • Work closely with the marketing team to ensure seamless communication, alignment, and efficient workflow between departments.
    • Provide leadership and guidance to the marketing communications team, fostering a collaborative and high-performance work environment.
    • Develop and maintain strong relationships with internal stakeholders, including sales, product, and customer service teams.


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