Senior Marketing Communications Specialist
5 days ago
The Dexterton Corporation is seeking a highly experienced Senior Marketing Communications Specialist to join our marketing team. As a key member of our team, you will be responsible for developing and executing comprehensive marketing communications strategies that enhance brand awareness, drive customer engagement, and support business growth.
Key Responsibilities:- Marketing Communications Strategy & Execution
- Develop and execute marketing communications strategies that encompass all marketing services (creative design, digital, events, and merchandising) to deliver cohesive campaigns.
- Ensure all marketing communications efforts are aligned with the brand's values, vision, and long-term goals.
- Lead the coordination of multi-channel campaigns, ensuring timely execution and optimal resource allocation.
- Content Creation & Distribution
- Develop and distribute engaging content across all marketing channels, including social media, email, and blog posts.
- Collaborate with the creative team to develop high-quality visual assets and multimedia content that resonates with our target audience.
- Optimize content for search engines to improve website traffic and online visibility.
- Media Relations & Outreach
- Build and maintain relationships with media contacts, influencers, and industry experts to secure media placements and press coverage.
- Develop and pitch compelling stories and press releases to media outlets, securing coverage and enhancing brand visibility.
- Collaborate with the media team to track the effectiveness of media campaigns, ensuring maximum exposure and ROI.
- Event Planning & Execution
- Plan, coordinate, and execute events, including product launches, trade shows, webinars, and other brand-related events.
- Ensure events are on-brand, well-executed, and meet specific business and marketing goals.
- Manage event logistics, including vendor relationships, budgeting, and post-event analysis to measure success and gather insights for future events.
- Team Collaboration & Communication
- Work closely with the marketing team to ensure seamless communication, alignment, and efficient workflow between departments.
- Provide leadership and guidance to the marketing communications team, fostering a collaborative and high-performance work environment.
- Develop and maintain strong relationships with internal stakeholders, including sales, product, and customer service teams.
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