Brand Management Specialist

4 days ago


Manila, National Capital Region, Philippines Icon Equipment Solutions Philippines Inc Full time
Job Description

As a Brand Executive, you will be responsible for developing and implementing marketing strategies to enhance brand visibility and reputation. This includes managing brand communication, ensuring consistency across channels, and collaborating with various teams to drive business growth.

The role involves:

  • Brand Strategy Implementation: Assist in the execution of brand strategies as outlined by management, ensuring consistency in brand messaging across all marketing channels.
  • Brand Communications: Manage brand communication materials, including brochures, advertisements, and social media content. Monitor and maintain the assigned brand's online presence and reputation.
  • Supplier Communications: Assist in maintaining regular communications with manufacturers to ensure alignment, addressing any issues or concerns raised by manufacturers promptly.
  • Order Management: Coordinate orders with manufacturers, ensuring timely and accurate delivery of products. Monitor inventory levels and manage reorders as needed.
  • Quality Control: Assist in monitoring product quality and compliance with standards, gathering feedback from customers and internal teams to address quality issues with manufacturers.
  • E-commerce: Ensure deliverables and maintain brand communications in all facets, including product descriptions, images, online promotions, customer engagement, and data analysis.
  • Market Research: Assist with research to identify customer needs and market gaps for new products, gathering competitor information to inform product development strategies.
  • Product Positioning: Assist in defining the unique selling propositions (USPs) of new products, developing messaging and positioning strategies for new product launches.
  • Launch Planning: Coordinate with cross-functional teams on plan and execution of product launches, assist in development of marketing materials and campaigns to support new product introductions.


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