Social Media Marketing Manager

5 days ago


Manila, National Capital Region, Philippines Golden Point Autocare Full time
About the Role

We are seeking a skilled Brand Awareness Specialist to drive our brand's online presence through strategic digital marketing initiatives. This role focuses on increasing organic engagement, impressions, and inquiries while optimizing paid ads CTR.

Responsibilities

  • Create and execute content strategies to increase organic engagement and impressions.
  • Manage and optimize social media channels, ensuring consistent brand messaging.
  • Monitor trends to create relevant and engaging content.

Key Performance Indicators (KPIs)

  • Organic Engagement – Growth in likes, shares, comments, and interactions across platforms.
  • Organic Impressions – Increased reach and visibility of content without paid promotion.
  • Organic Inquiries – Growth in leads generated through organic channels (e.g., DMs, comments, website forms).
  • Paid Ads CTR – Improved click-through rates on digital ad campaigns.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • At least 2 years of experience in digital marketing, social media management, or advertising.
  • Strong understanding of organic and paid digital marketing strategies.
  • Proficiency in Meta Ads, Google Ads, and social media analytics tools.
  • Excellent writing and creative skills for content development.
  • Data-driven mindset with experience in performance tracking and optimization.


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