Market Research Manager
2 weeks ago
Job Title: Market Research Manager
About the RoleThe Teleperformance organization is seeking a highly skilled Market Research Manager to lead our Market and Client Research & Analytics team. As a key member of our leadership team, you will be responsible for conducting in-depth market research, client analysis, and data-driven insights to support the strategic direction and operational efficiency of our contact center.
Key Responsibilities- Market Research:
- Conduct comprehensive market research to identify industry trends, customer behaviors, and competitive landscapes.
- Analyze market data to identify opportunities for growth, expansion, and service diversification.
- Develop market segmentation and targeting strategies to optimize customer acquisition and retention efforts.
- Develop and implement client segmentation and profiling strategies.
- Conduct in-depth client analysis to understand customer needs, preferences, and behaviors.
- Identify key client segments and develop tailored strategies to enhance customer satisfaction and loyalty.
- Oversee data collection, cleaning, and preparation for analysis.
- Utilize advanced analytical tools and techniques to extract meaningful insights from data.
- Develop and implement key performance indicators (KPIs) to measure the effectiveness of marketing and customer service initiatives.
- Prepare and present data-driven reports and presentations to executive leadership and stakeholders.
- Lead and mentor a team of research analysts.
- Set clear performance expectations and provide ongoing coaching and development.
- Foster a culture of innovation and continuous improvement within the team.
- Collaborate with cross-functional teams (e.g., sales, operations, customer service) to ensure alignment and achieve business objectives.
- Build strong relationships with external research partners and data providers.
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1 week ago
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