Market Research Manager

2 weeks ago


Manila, National Capital Region, Philippines Teleperformance Full time

Job Title: Market Research Manager

About the Role

The Teleperformance organization is seeking a highly skilled Market Research Manager to lead our Market and Client Research & Analytics team. As a key member of our leadership team, you will be responsible for conducting in-depth market research, client analysis, and data-driven insights to support the strategic direction and operational efficiency of our contact center.

Key Responsibilities
  1. Market Research:
  • Conduct comprehensive market research to identify industry trends, customer behaviors, and competitive landscapes.
  • Analyze market data to identify opportunities for growth, expansion, and service diversification.
  • Develop market segmentation and targeting strategies to optimize customer acquisition and retention efforts.
Client Analysis:
  • Develop and implement client segmentation and profiling strategies.
  • Conduct in-depth client analysis to understand customer needs, preferences, and behaviors.
  • Identify key client segments and develop tailored strategies to enhance customer satisfaction and loyalty.
Data Analysis and Insights:
  • Oversee data collection, cleaning, and preparation for analysis.
  • Utilize advanced analytical tools and techniques to extract meaningful insights from data.
  • Develop and implement key performance indicators (KPIs) to measure the effectiveness of marketing and customer service initiatives.
  • Prepare and present data-driven reports and presentations to executive leadership and stakeholders.
Team Management:
  • Lead and mentor a team of research analysts.
  • Set clear performance expectations and provide ongoing coaching and development.
  • Foster a culture of innovation and continuous improvement within the team.
Cross-Functional Collaboration:
  • Collaborate with cross-functional teams (e.g., sales, operations, customer service) to ensure alignment and achieve business objectives.
  • Build strong relationships with external research partners and data providers.


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