
Marketing Technology Strategist
1 day ago
We are seeking a skilled Marketing Technology Operations Specialist to join our internal marketing team. This role will combine technical expertise with digital marketing fundamentals to optimize data pipeline, lead flow, and technology infrastructure.
This individual will manage and optimize our marketing technology stack, including Segment CDP, MixPanel, Salesforce, and lead scoring tools. They will maintain and enhance high-traffic WordPress properties and hosting environments, fine-tune data pipelines and lead flows to improve marketing effectiveness, implement and troubleshoot analytics tracking and reporting systems, perform web administration and system maintenance tasks, act as a technical 'fixer' for the marketing team's technology needs, and occasionally work in a PM capacity with our internal developers for larger projects.
Key Responsibilities:- Manage and optimize our marketing technology stack.
- Maintain and enhance high-traffic WordPress properties and hosting environments.
- Fine-tune data pipelines and lead flows to improve marketing effectiveness.
- Implement and troubleshoot analytics tracking and reporting systems.
- Perform web administration and system maintenance tasks.
- Act as a technical 'fixer' for the marketing team's technology needs.
- Occasionally work in a PM capacity with our internal developers for larger projects.
- 2.5+ years of experience working with similar marketing technology stacks.
- Strong understanding of marketing operations and data management.
- Working knowledge of SEO fundamentals and Google's product suite.
- Ability to perform basic JavaScript edits and script implementation on various web properties.
- Experience with automation tools such as Make.com.
- Familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog).
- Basic understanding of Git/GitHub and web hosting environments.
- Problem-solving mindset and willingness to learn new technologies.
- Experience with CRO tools like Mutiny.
- Data enrichment knowledge (Clearbit or similar).
- Interest in AI pair programming using tools like Cursor.
We offer a comprehensive set of benefits to our team members, including competitive base pay, profit-sharing, performance bonuses, health insurance, industry training, long-term career track opportunities, ongoing learning bonuses, and numerous other benefits.
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