
Senior Visual Marketing Strategist
1 day ago
Key Role Summary
The primary creative force will be responsible for ensuring our brand is visually expressed with excellence and consistency across every marketing channel.
Main Responsibilities- Lead the visual representation of the brand across all marketing channels.
- Apply and evolve brand guidelines for multiple platforms and formats, ensuring visual harmony and accessibility.
- Maintain consistency of typography, color, imagery, and design elements across campaigns, events, and collateral.
- Create visually compelling designs for digital marketing campaigns, website assets, landing pages, social media, email, events, sales enablement, and advertising.
- Translate campaign ideas and briefs into polished, on-brand creative that adheres to design best practices to drive engagement and conversion.
- Adapt creative for different formats, optimizing for performance and platform requirements.
- Partner with the marketing team to develop concepts and creative approaches that support campaign objectives.
- Work with product marketing to visually articulate product value propositions and feature updates and go-to-market launches.
- Support demand generation, content, and events teams with timely, high-quality creative assets.
- Bring fresh, modern design approaches that reflect current trends while staying true to the brand.
- Advocate for user-focused and data-informed design decisions.
- Explore new formats, motion graphics, and multimedia to keep our creative assets innovative.
- 5+ years of professional design experience within a B2B SaaS or technology marketing environment.
- Strong portfolio, with B2B SaaS examples, showcasing diverse digital and print marketing work.
- Advanced Proficiency in Figma (main tool we use).
- Proficiency with Canva, Adobe Premiere and Adobe After Effects (similar tools are a plus).
- Strong skills in graphic design, layout design, asset design, events, and web.
- Experience creating infographics, marketing visuals, and presentations.
- Experience with HubSpot CMS and Emails, Wordpress and HTML/CSS skills are ideal (StoryBlok Headless CMS is a bonus).
- Understanding of responsive and accessible design principles.
- Excellent typography, layout, and visual composition skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Strong communicator and collaborative partner across teams.
- Comfortable collaborating in a remote, async-first team (some timezone overlap preferred).
- Eye for clean, modern design that fits the SaaS space.
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