Digital Analytics Project Lead
6 days ago
About Merkle Cardinal Path
We are a leading digital analytics and marketing firm focused on delivering insights, understanding, and outcomes for clients.
The company's mission is: To know. To share. To be our Partners' competitive advantage.
This role involves developing strong client relationships and facilitating the growth of the Analytics Implementation project team.
Key Tasks
- Collaborate with team members to define processes for analytics implementations.
- Develop and deliver training programs for technical staff on analytics implementations.
- Manage a group of technical consultants.
- Mentor junior team members in consulting duties.
- Evaluate business goals and develop tracking/tagging strategies.
- Consult with clients on web analytics platform selection and implementation.
- Work with client teams to install and configure web analytics services.
- Perform quality assurance tests on tracking implementations.
- Provide best practice consulting services to clients.
- Conduct platform training and knowledge sharing.
- Recommend web site measurement tactics.
- Identify opportunities for tagging efficiency.
- Develop and maintain analytics tracking solutions.
- Write/edit implementation documents for digital analytics solutions.
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