Digital Content Strategist
1 day ago
Ripped Box Station is seeking a skilled Digital Content Strategist to lead our social media efforts.
About the Role:
- Develop and execute a comprehensive social media strategy that aligns with our brand goals.
- Create high-quality, visually appealing content for Stories, Reels, and feed posts using Canva or similar tools.
- Stay up-to-date with the latest trends and algorithms to create innovative and engaging content.
- Write compelling captions that resonate with our audience and align with our brand tone.
- Tailor messaging to cater to our target audience's preferences and interests.
- Utilize scheduling tools like Later to plan and publish content efficiently and consistently.
- Monitor and analyze Instagram insights and other social media analytics to inform future content decisions.
- Provide regular performance reports and suggest strategies to improve engagement and reach.
- Respond promptly to comments, messages, and mentions on our social media platforms.
- Foster relationships with our followers and potential collaborators to build a strong online community.
- Collaborate with our team to ensure social media campaigns are aligned with broader marketing objectives.
- Experiment with content types and posting schedules to maximize audience engagement.
Requirements:
- 3-5 years of experience as a Social Media Manager or relevant field.
- Proficiency in Canva or other design tools for creating high-quality visuals.
- Strong copywriting skills with the ability to craft engaging captions and posts.
- Familiarity with Instagram reporting and analytics tools.
- Hands-on experience with scheduling apps like Later or equivalents.
- Exceptional understanding of Instagram trends, algorithms, and best practices.
- Strong organizational and time-management skills.
- Able to consistently create visually appealing and professional-grade content for various social media platforms.
- Ability to write clear, concise, and engaging captions tailored to our audience.
- Able to multitask and perform under tight deadlines.
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