Customer Acquisition Director
2 weeks ago
Globe Telecom, Inc. is seeking a highly skilled professional to fill the position of Customer Acquisition Director. As a key member of our growth marketing team, you will be responsible for developing and executing innovative, data-driven strategies that accelerate customer acquisition, engagement, retention, and revenue growth.
About Us:Globe Telecom, Inc. is the leading telecommunications company in the Philippines, committed to enriching lives through communications by simplifying technology.
About the Role:- Develop and execute a holistic growth marketing strategy, covering acquisition, activation, engagement, retention, and monetization.
- Identify and prioritize growth opportunities using data-driven insights and market trends.
- Own end-to-end customer funnel optimization, ensuring frictionless user journeys from first touchpoint to conversion and retention.
- Spearhead A/B testing, rapid experimentation, and performance optimizations to improve marketing efficiency.
- Develop and execute a comprehensive growth marketing strategy, encompassing customer acquisition, activation, engagement, retention, and monetization.
- Utilize data analytics to identify and prioritize growth opportunities, ensuring alignment with business objectives.
- Optimize the customer lifecycle, streamlining user journeys to enhance conversion rates and customer satisfaction.
- Leverage experimentation frameworks to drive continuous improvement and maximize marketing ROI.
- Scale organic acquisition through SEO, content marketing, referral programs, viral tactics, and influencer partnerships.
- Build and optimize retargeting, lookalike audiences, and automated marketing campaigns to drive conversions.
- Manage budget allocation to maximize ROI across all marketing channels.
- Drive lifecycle marketing strategies via CRM, email, push notifications, SMS, and in-app engagement.
- Develop gamification, loyalty programs, and community-building initiatives to increase user retention.
- Optimize personalization and segmentation strategies to enhance customer experience.
- Define and track key growth KPIs (CAC, LTV, Retention, Churn, Virality, ROAS, etc.).
- Work with data teams to implement marketing analytics tools, attribution models, and dashboards.
- Use behavioral analytics to understand user patterns and drive decision-making.
- Build, lead, and mentor a high-performing growth marketing team.
- Work closely with product, engineering, creative, and data teams to align growth strategies with company objectives.
- Foster a test-and-learn culture, encouraging innovation and continuous improvement.
- 8+ years of experience in growth marketing, digital marketing, or related fields, with at least 3 years in a leadership role.
- Proven success in scaling user acquisition, retention, and monetization through growth experiments and data-driven strategies.
- Deep expertise in performance marketing, SEO, CRO, and funnel optimization.
- Experience working with CRM tools and marketing automation platforms.
- Familiarity with A/B testing, experimentation frameworks, and behavioral psychology in marketing.
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