Data Insights Specialist
6 days ago
About HR Spectacles
We are a forward-thinking organization dedicated to leveraging data-driven insights to drive business growth. Our team is passionate about utilizing analytics to inform strategic decision-making and optimize marketing campaigns.
Our ideal candidate will possess a unique blend of analytical skills, business acumen, and technical expertise. As a Marketing Data Analyst at HR Spectacles, you will play a critical role in collecting, analyzing, and interpreting marketing data to support informed decision-making.
Key Responsibilities:
- Data Collection and Analysis: Gather and analyze large datasets from various sources to identify trends, patterns, and insights.
- Performance Metrics Monitoring: Track key performance indicators such as conversion rates, campaign ROI, and customer lifetime value.
- Dashboards and Reporting: Develop and maintain interactive dashboards and visual reports for stakeholders using tools like Power BI and Excel.
- Campaign Evaluation and Optimization: Assess the performance of marketing campaigns and recommend data-driven optimizations.
- Customer Behavior Analysis: Analyze customer behavior, segmentation, and lifetime value to inform marketing strategies.
- Collaboration and Communication: Work closely with cross-functional teams to ensure seamless integration of data insights into business decisions.
- Data Quality and Integrity: Ensure the accuracy, consistency, and quality of data across all systems.
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