
Marketing Content Specialist
7 days ago
About the Position
We are seeking a skilled content developer to create impactful marketing materials that drive business growth. This role offers flexibility, opportunities for professional development, and the chance to craft compelling content for our B2B audience.
Key Responsibilities
- Design and implement effective email campaigns, landing pages, guides, and sales collateral that communicate value to customers.
- Oversee the end-to-end execution of email marketing campaigns from content creation to performance analysis.
- Support Sales and Customer Success teams by enhancing sales decks, presentations, and product overviews for consistent messaging and design.
- Develop adaptable templates for industry partners, channels, and products to improve marketing efficiency and scalability.
- Stay current with B2B content best practices using industry research and examples to create competitive content.
- Maintain accurate records of campaign tracking, target audiences, and engagement metrics while executing campaigns with attention to detail and timely analysis.
What We're Looking For
- Able to work independently with minimal supervision, bringing projects to completion with initial direction, and iterating for improvement.
- Communicate effectively with remote teams to align content with cross-functional goals.
- Keep up-to-date with B2B marketing trends and techniques to incorporate into content.
- Approach content with an analytical mindset, tracking key metrics to drive informed decisions.
- Balances creativity with brand consistency to deliver engaging and visually cohesive content.
- Tackle issues independently, navigating remote challenges.
- Prioritize content that meets strategic goals driving user engagement, customer acquisition, and sales.
- Skilled in HubSpot, Google Analytics, Adobe Creative Suite, Canva, and familiar with Google Suite, Slack, and Notion.
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