US Regional Marketing Specialist

We're looking for a skilled regional marketing strategist to drive growth in the US Market.

In this role, you will be responsible for creating and executing a US ABM field marketing plan aligned with sales goals, market trends, and demand generation objectives for US ABM target accounts.

You will launch targeted, multi-channel campaigns (including ABM, webinars, and localized content) to support pipeline growth, collaborate closely with the sales team to provide marketing resources, insights, and support that help accelerate deal velocity, and tailor messaging, content, and campaigns to US buyer personas, ensuring relevance and resonance in different industries.

You will also measure the effectiveness of field marketing activities using key performance indicators, providing data-driven insights to optimize future efforts. Oversight of regional marketing budgets and vendor contracts is required, as well as cost-effective campaign execution.

This role requires a strong background in executing ABM campaigns, partner marketing, and sales-driven marketing programs, with experience working closely with sales teams to develop integrated marketing plans that drive measurable pipeline impact. You should have knowledge of US markets, the ability to localize campaigns, and understand regional business nuances.

A proficiency in marketing automation and CRM platforms (such as Marketo, Salesforce, 6sense or Demandbase) is essential, as well as exceptional communication and collaboration skills to work cross-functionally with global teams.

• Create and execute a US ABM field marketing plan aligned with sales goals, market trends, and demand generation objectives for US ABM target accounts.
• Launch targeted, multi-channel campaigns (including ABM, webinars, and localized content) to support pipeline growth.
• Collaborate closely with the sales team to provide marketing resources, insights, and support that help accelerate deal velocity.
• Tailor messaging, content, and campaigns to US buyer personas, ensuring relevance and resonance in different industries.
• Measure the effectiveness of field marketing activities using key performance indicators, providing data-driven insights to optimize future efforts.
• Oversight of regional marketing budgets, negotiation of vendor contracts, and ensure cost-effective campaign execution.
• Run full-funnel ABM campaigns using email, ads, and outbound, guided by intent data to engage key accounts across stages.