Digital Marketing Strategist

1 day ago

Taguig, National Capital Region, Philippines beBeeDigitalMarketing Full time A$21,600 - A$24,000
Senior Digital Marketing & Brand Specialist

The role of a Senior Digital Marketing & Brand Specialist blends digital marketing execution with brand design ownership.

This specialist ensures every newsletter, campaign, ad, and creative asset is delivered on time, on brand, and driving results. Their key responsibilities include delivering high-quality content, building and optimizing campaigns, reporting on performance, and collaborating with the video editor.

The ideal candidate will have proven experience in HubSpot, strong design skills in Canva and Adobe/InDesign tools, and the ability to create engaging content. They should also be comfortable researching leads via LinkedIn, scoring, and preparing for sales.

This role offers an opportunity to showcase your creativity and technical skills while driving business growth.

Key Responsibilities:

  • Deliver 2 high-quality newsletters per month
  • Build and optimize HubSpot campaigns, workflows, forms, and landing pages
  • Report on performance (open rate, CTR, subscriber growth)
  • Create and publish a minimum of 8 social posts per month
  • Collaborate with the video editor on video posts
  • Write, format, and publish 1 blog each month to the website
  • Produce 1 case study each month with the input of the delivery team
  • Import leads from Predictive Index (Salesforce) three times per week
  • Research ICP fit of all leads and provide lead scoring & notes for the BDM
  • Deliver 6–12 creative assets per month (ads, carousels, slide decks, workbooks, PDFs, merchandise, etc.)
  • Maintain Red Wolf's brand asset library and ensure all visuals are high-quality and aligned
  • Create sales enablement collateral (pitch decks, proposals, one-pagers)
  • Submit a monthly marketing performance report covering campaigns, newsletters, leads, social, and YouTube
  • Recommend 1 idea each month for optimization or creative experimentation

Required Skills and Qualifications:

  • Digital Marketing Skills: Proven experience in HubSpot, campaign setup, workflows, and analytics
  • Design Expertise: Strong skills in Canva and Adobe/InDesign tools for both digital and print design
  • Content Creation: Confident creating and formatting blogs, case studies, and social posts
  • Lead Ops Knowledge: Comfortable researching leads via LinkedIn, scoring, and preparing for sales
  • Reporting Mindset: Strong with numbers, able to interpret campaign performance and suggest improvements

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