Customer Relationship Manager

1 day ago

Lipa City, Calabarzon, Philippines beBeeMarketing Full time ₱1,000,000 - ₱1,200,000
Job Description

We are seeking a Customer Relationship Management Professional to lead our email marketing campaigns and drive customer engagement, retention, and revenue growth.

This includes creating compelling email content, managing subscriber lists, and analysing campaign performance to optimise results.

The Customer Relationship Management Professional will report to and provide support to our existing CRM team and managers.

  • Campaign Creation: Design and execute comprehensive email and SMS marketing campaigns across various customer segments, focusing on acquisition, retention, and re-engagement strategies.
  • Email Database Management: Include list building, segmentation, and personalisation to maximise deliverability and engagement rates.
  • Create Compelling Email Content: Align with brand guidelines and drive conversions.
  • Monitor Email Deliverability: Manage sender reputation and ensure compliance with email marketing regulations.
Key Responsibilities
  • Setup and create Flows briefed in by CRM team which include filters, draft email/SMS messages, time delays, property profile updates.
  • Review Flow performance regularly and report back on any insights and optimisations.
Optimisation and Quality Assurance
  • Conduct A/B testing on subject lines, content, send times, and design elements to continuously improve campaign performance.
  • Build and optimise automated email sequences including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns.
  • Ensure all email and SMS campaigns and templates are error-free.
  • Test email templates in Litmus to ensure they render across devices.
  • Ensure all email and SMS flow/campaign messages have valid links, images, fall-back alt text.
General Klaviyo Management
  • Create and build email templates that are designed in Figma using Klaviyo drag and drop builder.
  • Assist with the creation of sign up forms (fly outs, pop ups, embed forms).
  • Review and setup client tech stack integrations in Klaviyo including Okendo, Yotpo, Elevar, Instant, Customer.AI.
  • Segmentation setup support based on purchasing behaviour and email/SMS engagement.
About You
  • Minimum 2-3 years of email marketing or digital marketing experience.
  • Experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot.
  • Proficiency in HTML/CSS for email template customization and troubleshooting.
  • Strong analytical skills with experience in email marketing metrics and performance optimisation.
  • Knowledge of email deliverability best practices and compliance regulations.
  • Experience with marketing automation and customer segmentation strategies.

Our ideal candidate will be passionate about delivering high-quality customer experiences and driving business growth through effective email marketing strategies. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply.

We offer a dynamic and supportive work environment, with opportunities for professional development and growth. Our team is dedicated to excellence and innovation, and we are excited to welcome a talented and enthusiastic individual to join us.

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