Digital Marketing Strategist

3 days ago

Taguig, National Capital Region, Philippines beBeeGrowthMarketing Full time ₱900,000 - ₱1,200,000

Our company is a tech-enabled growth marketing firm that combines marketing, consulting, and data intelligence to drive revenue and brand recognition for clients worldwide. We emphasize diversity and a people-first culture, aiming to be the most valued private growth marketing firm globally, with scalable brand, culture, and services. Our mission is to power the relentless pursuit of growth through a team of growth-obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit.

We offer full-service growth marketing solutions including: SEO, content creation, paid media advertising, social media management, programmatic advertising, public relations, influencer partnerships, email marketing, SMS marketing, conversion rate optimization, retail marketing, and creative services. We help brands drive revenue growth and brand awareness, delivering value for our clients.

We utilize our proprietary technology nova to analyze businesses through first-party data, supporting marketing investment planning and due diligence in M&A. This enables marketers to contribute strategically and deliver value in new ways.

A dynamic team of consultative marketers, creatives, analysts, and technologists manage large-scale media programs, advancing planning and measurement through testing and data science across the customer journey.

A day in the life:

The Senior Growth Analyst audits current and prospective clients' marketing programs and crafts integrated marketing plans across our full channel suite, emphasizing social media (Facebook, TikTok) and Google Ads (SEM, GDN, YouTube). You will collaborate with channel specialists (programmatic, PR, SEO, affiliate, influencer, email) to develop strategies used by account teams and to help us acquire new clients.

Key Responsibilities:
  • Determine the best budget allocation by channel, medium, environment, objective, and funnel stage
  • Work with channel specialists to ensure channel-level strategies align with the overall plan
  • Research and analysis: learn about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
  • Pressure test forecasts with our specialists to ensure projections align with efficiency requirements and business objectives
Required Skills and Qualifications:
  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with the broader marketing and media buying landscape
  • Familiarity with earned media channels
  • Familiarity with audience insight tools such as GlobalWebIndex
  • Familiarity with Asana and Slack

Key Performance Indicators (KPIs):

  • Win Rate (50%+)
  • Percent of Appraised GP to Won GP (70%+)

Most Important Things (MITs):

  • Audit Quality
  • Audit Speed
  • Thought Leadership of appraisal collateral development
  • Accuracy of Appraisal Forecasts

We are an Equal Opportunity Employer and value diverse backgrounds and experiences. All employees' viewpoints are important to our success, and inclusion is everyone's responsibility.

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