Sports Marketing Manager
1 week ago
Overview:
Toby's Sports (Group of Companies) seeks a highly skilled Marketing Director to lead the development and execution of all marketing initiatives for our three retail channels: Toby's Sports, Runnr, and urbanAthletics.
Job Description:
The Marketing Director - Retail Channels is responsible for driving market share growth and revenue through the creation and implementation of integrated marketing strategies across brick-and-mortar and e-commerce platforms.
Key Responsibilities:
Develop and execute data-driven marketing campaigns to enhance brand visibility and drive customer engagement across all three retail channels.Lead the strategic evaluation of marketing efforts, including campaign design, segmentation, implementation, reporting, analysis, and recommendations.Collaborate with cross-functional teams to develop and manage omnichannel customer experiences and marketing plans that meet and exceed revenue and financial health objectives.Drive exposure of the Toby's Sports, Runnr, and urbanAthletics brands within the retail industry and media through public relations, events, and other branding initiatives.Craft clear communication briefs with defined marketing objectives and KPIs.Plan and control marketing spend for all three retail channels across online and offline initiatives.Devise strategies and create new customer acquisition programs that drive traffic to stores and e-commerce sites, achieving target ROAS.Oversee performance marketing initiatives, including display ads, social networking ads, SEO/SEM, EDM (email marketing), for all three retail channels.Analyze customer behavior using Google Analytics and develop customer experience and growth marketing strategies based on these insights.Review product satisfaction and feedback, recommending action points based on data and business strategy.Partner with store and e-commerce operations teams to align marketing support initiatives with monthly sales targets.Collaborate with Category and Brand Heads to create category/brand-driven growth marketing strategies aligned with overall business strategy for each retail channel.-
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