Strategic Content Leader

Job Overview

We are seeking a Strategic Content Leader to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy that drives business growth and thought leadership.

This is not a role for those who simply write blog posts and call it a day. We are looking for a seasoned storyteller with the ability to turn insights into compelling content that resonates with our target audience.

• Content Strategy: Develop and execute a content strategy that aligns with our business goals and objectives.
• Content Creation: Create high-quality, engaging content across multiple formats, including articles, reports, case studies, and social media posts.
• Content Distribution: Distribute content across various channels, including LinkedIn, email, website, events, and paid advertising.
• Content Measurement and Optimization: Track performance metrics and make data-driven decisions to optimize content for better engagement and conversion rates.

Key Responsibilities:

• Develop and Implement Content Calendar: Plan, create, and distribute content on a consistent basis to ensure alignment with our business objectives.
• Drive Business Results: Align content with business goals and objectives to drive pipeline generation, brand awareness, and client trust.
• Collaborate with Cross-Functional Teams: Partner with sales, founders, and operations teams to capture stories, proof points, and differentiators.
• Measure and Optimize: Track performance metrics and make data-driven decisions to optimize content for better engagement and conversion rates.

Requirements:

• Bachelor's Degree in Marketing or Related Field: A degree in marketing or a related field, or equivalent experience in copywriting, content strategy, or social media.
• 4-6 Years of Experience: 4-6 years of experience in B2B content marketing, preferably in a leadership role.
• Proven Track Record: A proven track record of building and executing successful content programs that drive measurable results.
• Strong Writing and Editing Skills: Excellent writing and editing skills, with the ability to switch between formal and informal tone.
• Data-Driven Mindset: A data-driven mindset, with the ability to analyze and interpret data to inform content decisions.

Benefits:

• Competitive Salary: A competitive salary and benefits package.
• Flexible Remote Work Options: Flexible remote work options, allowing you to work from anywhere.
• Opportunities for Career Growth: Opportunities for career growth and professional development.
• Collaborative Team Environment: A collaborative and inclusive team environment, fostering creativity and innovation.

About Us:

We are a leading provider of customer experience (CX) solutions, specializing in customer support, tech support, customer success, and back office support. Our mission is to deliver exceptional value to our clients by providing flexible and scalable CX solutions.

We are committed to creating a healthy, supportive work environment that reduces churn rates and boosts performance metrics. Our inclusive culture makes us an attractive employer for top talent, offering a rewarding career path for all employees.

Why Work with Us:

• Foster Innovation: Collaborate with cross-functional teams to foster innovation and creativity in our content strategy.
• Make a Real Impact: Make a real impact in a rapidly growing company, driving business growth and thought leadership.

Industry Knowledge:

Stay up-to-date with industry trends, emerging channels, shifting algorithms, and new B2B trends to fuel timely, relevant commentary.