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Data Insights Manager

3 weeks ago

Quezon City, National Capital Region, Philippines Reed Elsevier Full time
Job Description

The role of a Senior Data Analyst at Reed Elsevier involves managing minor marketing list requests and serving as a backup for major segment lists.

You will be responsible for safeguarding the accuracy and effectiveness of our marketing list campaigns. Your expertise will play a crucial role in shaping the success of these campaigns.

Key Responsibilities:

  1. List Management:
    • Remove opt-outs and blacklisted contacts or accounts from marketing lists.
    • Extract organization and contact information from the marketing database based on criteria or targets set by segment partners.
    • Collaborate with marketing teams to understand campaign requirements and audience segmentation.
    • Evaluate data accuracy and manage expectations regarding timeliness.
  2. Campaign Optimization:
    • Collaborate with segment partners to resolve issues affecting the volume of data desired for marketing campaigns.
    • Continuously refine list generation processes for efficiency and effectiveness.
    • Collaborate with stakeholders to establish a culture of data-driven decision-making.
  3. Data Analysis and Insights:
    • Track marketing campaigns, evaluate criteria, and provide recommendations for target audiences.
    • Provide insights to segment partners on attributes from the marketing database that will aid in targeting criteria and enhance campaign success.
    • Analyze campaign trends and forecast list adjustments needed for conflicting projects from different segments.