Strategic Marketing Lead

1 day ago

Mandaluyong City, National Capital Region, Philippines beBeeMarketing Full time ₱600,000 - ₱1,200,000
About Us

We're a cutting-edge growth marketing firm where data meets creativity. Our goal is to become the most respected and valued private growth marketing firm globally.

As a full-service growth marketing agency, we offer a range of services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

Our proprietary technology analyzes businesses using first-party data to support strategic marketing planning and diligence in M&A.

We challenge traditional planning and measurement through testing and data science across the customer journey.

We partner with businesses to drive revenue growth and brand recognition.

A Day In The Life

The Sr. Growth Analyst audits current and prospective clients' marketing programs and crafts integrated marketing plans across our full suite of channels.

Key Responsibilities
  • Planning: determine the best budget allocation by channel, medium, environment, objective, and stage in the funnel
  • Coordinating: work with channel specialists to ensure channel-level strategies align with the overarching plan
  • Research and analysis: learn about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
  • Forecasting and projections: collaborate with specialists to pressure test forecasts and ensure projections align with business objectives
Requirements
  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Experience with large sets of campaigns and/or clients
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with the larger marketing and media buying landscape
  • Familiarity with earned media channels
  • Familiarity with audience insight tools
  • Familiarity with Asana and Slack
Most Important Things (MITs)
  • Audit Quality
  • Audit Speed
  • Thought Leadership of appraisal collateral development
  • Accuracy of Appraisal Forecasts

We value diversity and inclusion. We are an Equal Opportunity Employer and welcome employees with diverse backgrounds and experiences.

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