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Product Marketing Strategist

1 week ago

Cebu City, Central Visayas, Philippines Augusta Hitech Full time

At Augusta Hitech, we're seeking a seasoned Senior Product Marketing Executive to spearhead our product marketing efforts. As a key member of our team, you'll be responsible for driving GTM strategies for IT product launches, market expansions, and feature rollouts.

Key Responsibilities:
  1. GTM Strategy Development: Develop and execute comprehensive GTM strategies to ensure successful product launches, market expansion, and feature rollouts.
  2. Market Research: Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning, informing data-driven decisions.
  3. Cross-Functional Collaboration: Collaborate closely with cross-functional teams (engineering, product, sales, marketing) to ensure alignment on positioning and messaging.
  4. Sales Enablement: Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers) to drive revenue growth for IT solutions, software, and services.
Requirements:
  • 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  • Proven track record of launching and scaling technology products in global markets.
  • Strong storytelling, messaging, and strategic thinking skills.
  • Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.