
Marketing Professional
7 days ago
We are seeking a detail-oriented and organized Marketing Coordinator to support our marketing department's initiatives. The successful candidate will be responsible for planning, executing, and tracking marketing programs across various channels.
Main Responsibilities:- Campaign Planning:
- Assist in developing and implementing marketing campaigns, including digital, social media, email, and print promotions.
- Content Creation & Management:
- Create and edit content for marketing materials, such as brochures, newsletters, social media posts, and website content.
- Collaborate with designers and copywriters to produce engaging and brand-consistent content.
- Social Media Management:
- Manage the company's social media accounts, including content planning, posting, monitoring, and engagement.
- Analyze and report on social media performance and suggest improvements.
- Market Research:
- Conduct market research to identify trends, competitor activities, and customer preferences.
- Provide insights and recommendations based on research to improve marketing strategies.
- Event Coordination:
- Assist in planning and coordinating events, such as trade shows, webinars, and promotional events.
- Manage event logistics, including vendor communication, attendee registration, and post-event follow-up.
- Analytics and Reporting:
- Monitor and analyze the performance of marketing campaigns using tools like Google Analytics and CRM software.
- Prepare reports and present findings to inform future strategies.
- Budgeting and Financial Planning:
- Track expenses and ensure campaigns stay within allocated funds.
- Assist in preparing marketing budgets and forecasts.
- Administrative Support:
- Provide administrative support to the marketing team, including scheduling meetings, organizing marketing materials, and maintaining databases.
- Assist in preparing presentations, reports, and other marketing documents.
Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related field.
1-3 years of experience in marketing or a related field.
Strong written and verbal communication skills.
Proficiency in Microsoft Office Suite and marketing software (e.g., CRM, email marketing platforms).
Experience with social media management and content creation.
Ability to work independently and as part of a team in a fast-paced environment.
Strong organizational skills and attention to detail.
PREFERRED SKILLS:
Experience with graphic design tools such as Adobe Creative Suite.
Knowledge of web development basics and CMS platforms (e.g., WordPress).
Certification in Google Analytics or similar tools.
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