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Content Strategist
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LICERA Growth Marketing Group is an international award-winning team of digital marketing experts based in Cebu, Philippines. Our mission is to help businesses grow and thrive through innovative growth strategies.
Job OverviewWe are seeking a skilled Creative Copywriter to join our team. As a key member of our content creation team, you will be responsible for crafting compelling written content to promote our clients' products, services, or brands.
Key Responsibilities- Create engaging copy for various marketing materials, including advertisements, websites, landing pages, brochures, social media posts, email campaigns, sales letters, and product descriptions.
- Collaborate with clients, marketing teams, or creative directors to understand campaign objectives and develop creative concepts and messaging strategies.
- Conduct research to understand the target audience, their needs, preferences, and motivations. Tailor the copy to resonate with the target audience and communicate the brand's value proposition effectively.
- Work closely with graphic designers or creative teams to ensure that the written content aligns with the visual elements and overall creative concept of marketing materials.
- Demonstrating a high level of proficiency in written communication is essential.
- Familiarity with marketing principles and an understanding of consumer behavior can be beneficial. Showcasing an interest in marketing and the ability to adapt your writing to various target audiences can give you an edge.
- Bachelor's degree in a relevant field (preferred but not always required for fresh graduates). While previous copywriting experience is a plus, fresh graduates can compensate by highlighting their relevant skills, demonstrating their potential through writing samples or projects, and expressing a strong willingness to learn and contribute to the field of copywriting.
