Programmatic Advertising Director

2 days ago

Taguig, National Capital Region, Philippines beBeeDigital Full time $90,000 - $120,000
Strategic Digital Marketing Leader

The role of a DSP Manager is crucial in driving digital advertising performance by optimizing and managing the demand-side platform.

Key Responsibilities:

  • Create operational frameworks to ensure seamless operations and achieve organizational goals.
  • Oversee day-to-day DSP operations, ensuring optimal performance and efficiency.
  • Manage campaign setup, execution, and optimization across various channels.
  • Develop data-driven strategies to maximize campaign performance and return on investment.
  • Monitor key performance indicators and make real-time adjustments to campaigns as needed.
  • Analyze campaign data and performance metrics to derive actionable insights and inform future strategies.
  • Utilize analytics tools to track audience behavior, conversion rates, and other relevant metrics.
  • Collaborate with cross-functional teams to align campaign objectives and strategies.
  • Build relationships with external partners, such as media agencies and ad tech vendors.
Qualifications and Skills
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Minimum 3 years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.
  • Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies.
  • Proficient in data analysis and reporting tools, with the ability to interpret complex data sets.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
  • Familiarity with major DSPs and digital marketing platforms.

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