Promotional Strategy Manager
7 days ago
As a key member of our team, you will be responsible for driving demand and increasing customer engagement through strategic promotional planning. Your expertise in data-driven insights will enable the creation of impactful campaigns that balance profitability and user growth.
Demand Growth & Forecasting- Analyze demand trends and customer behavior to identify opportunities for growth.
- Develop strategies to increase booking attempts and optimize demand shape of day performance.
- Collaborate with data and analytics teams to track the impact of promotions and refine future marketing initiatives.
- Design and execute promo campaigns (e.g., discounts, referral programs, surge incentives) to drive demand while maintaining operational efficiency.
- Segment customers and personalize promo offers based on user behavior and engagement levels.
- Evaluate promo effectiveness and adjust tactics as needed to ensure alignment with company objectives.
- Monitor key performance indicators (KPIs) such as promo redemption rates, cost per acquisition, revenue impact, and return on investment (ROI).
- Conduct A/B testing on different promotional mechanics to identify the most effective strategies.
- Continuously refine campaigns based on data insights, competitor analysis, and market trends.
- Manage promotional expenses effectively to maximize impact while minimizing unnecessary costs.
- Implement fraud detection mechanisms to prevent promo abuse.
- Collaborate with finance and operations teams to assess promo cost structures and optimize spending efficiency.
- Bachelor's Degree preferably in Marketing, Business Administration, or Advertising.
- At least 4 years experience in Marketing Communications Relationship Management.
- Strong data analytics skills via Excel (Pivot table, Graphs, etc.).
- Experience with using CRM Tools like Moengage.
- Deep understanding of local market behavior and pain-points, especially in the transportation category.
- Flexibility in work arrangements.
- Work-life balance.
- Free meal and use of gym.
- Opportunities for career advancement.
- Multicultural and agile work environment.
- Integration of technology to drive innovation.
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