Promotional Strategy Manager

7 days ago


Manila, National Capital Region, Philippines Angkas Full time

As a key member of our team, you will be responsible for driving demand and increasing customer engagement through strategic promotional planning. Your expertise in data-driven insights will enable the creation of impactful campaigns that balance profitability and user growth.

Demand Growth & Forecasting
  • Analyze demand trends and customer behavior to identify opportunities for growth.
  • Develop strategies to increase booking attempts and optimize demand shape of day performance.
  • Collaborate with data and analytics teams to track the impact of promotions and refine future marketing initiatives.
Promotions & Campaign Strategy
  • Design and execute promo campaigns (e.g., discounts, referral programs, surge incentives) to drive demand while maintaining operational efficiency.
  • Segment customers and personalize promo offers based on user behavior and engagement levels.
  • Evaluate promo effectiveness and adjust tactics as needed to ensure alignment with company objectives.
Performance Tracking & Optimization
  • Monitor key performance indicators (KPIs) such as promo redemption rates, cost per acquisition, revenue impact, and return on investment (ROI).
  • Conduct A/B testing on different promotional mechanics to identify the most effective strategies.
  • Continuously refine campaigns based on data insights, competitor analysis, and market trends.
Budget & Cost Efficiency
  • Manage promotional expenses effectively to maximize impact while minimizing unnecessary costs.
  • Implement fraud detection mechanisms to prevent promo abuse.
  • Collaborate with finance and operations teams to assess promo cost structures and optimize spending efficiency.
Requirements
  • Bachelor's Degree preferably in Marketing, Business Administration, or Advertising.
  • At least 4 years experience in Marketing Communications Relationship Management.
  • Strong data analytics skills via Excel (Pivot table, Graphs, etc.).
  • Experience with using CRM Tools like Moengage.
  • Deep understanding of local market behavior and pain-points, especially in the transportation category.
Why Join Us?
  • Flexibility in work arrangements.
  • Work-life balance.
  • Free meal and use of gym.
  • Opportunities for career advancement.
  • Multicultural and agile work environment.
  • Integration of technology to drive innovation.


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