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Marketing Technology Specialist
2 weeks ago
We're looking for a highly skilled Marketing Automation Specialist to join our team. As a key member of our marketing department, you will be responsible for the strategic implementation and fine-tuning of marketing automation tools aimed at elevating campaign performance, boosting lead generation, and fostering meaningful customer engagement.
The ideal candidate will have experience working with marketing automation platforms, specifically Marketo, and a strong understanding of how to configure and maintain marketing automation workflows, triggers, and segmentation to personalize communications and improve targeting.
You will also be responsible for defining and managing the customization of our Marketing automation platform including scoring, multi-touch nurture, profiling, segmentation, workflows and reporting to support our campaigns, conducting A/B testing and optimization experiments to improve email deliverability, open rates, click-through rates, and overall campaign effectiveness, and working closely with the APAC marketing data analyst to compile target account lists and perform customer segmentation.
If you have a passion for marketing automation and a drive to deliver results-driven campaigns, we encourage you to apply for this exciting opportunity.
