CreativeMarketingLead

This role involves spearheading data-driven strategies, uncovering market opportunities, and translating insights into high-performing campaigns.

• Tear apart products, market segments, and competitors to understand them deeply and identify how they can be positioned and messaged effectively.
• Conduct continuous research on product core benefits, features, mechanisms, and potential offers to test.
• Understand different personas/avatars and what messaging works for them.
• Identify direct and indirect competitors and develop differentiating strategies.
• Deliver easy-to-digest insights and data to the marketing team for rapid execution.
• Find and develop winning angles, hooks, and offers that can dominate the market.
• Study data daily, analyze ad performance, and translate findings into actionable insights to lead iterative ads.
• Architect complete ad concepts (video and image) from research to brainstorming to execution.
• Write 60+ minutes of high-converting scripts weekly (VSLs, UGCs, story ads, and other formats).
• Generate 10+ new image concepts weekly.
• Build and test multiple variations and iterations of winning ads based on successful angles and styles.
• Write persuasive copy for the full funnel, including advertorials, sales pages, and landing pages that convert cold traffic into buyers.
• Produce at least 1 full landing page per month designed to beat control metrics.
• Develop and test new offer ideas (bundles, price points, bonuses) to lift AOV and conversion rates.
• Maintain high standards for messaging, creative integrity, and performance-driven results.

• Proven $1M+ Track Record: Your copy has generated at least $1,000,000 USD for a single ecom brand/client.
• Direct Response Mastery: Deep understanding of sales psychology, copywriting frameworks, and funnel architecture.
• Data-Obsessed: You live for the numbers and use KPIs, CTR, and ROAS as a roadmap to scaling.
• Thrives Under Pressure: You excel in a fast-paced environment where speed and results are paramount.
• An Owner's Mentality: You treat company resources as if they were your own and take radical ownership of results; you are a problem-solver, not just a task-doer.

Work with a dynamic team to drive growth and innovation.

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